„Put simply, it is about explaining to the people in the region that we exist, who we are and what we do,“ specifies Höggerl. And so, together with the Amstetten advertising-agency ...und Punkt, they developed a campaign idea that generates as much attention as possible and presents MGG Polymers as a cool, modern and sustainable recycling company.
With a licence to recycle.
When thinking about sustainability, recycling and environmental protection, few people would have thought of James Bond first. On closer inspection, however, the comparison is extremely apt: the employees of MGG Polymers work for a better environment and save our world, so to speak, through their activities in the circular economy. So you could say they are secret agents in the service of the environment, who don't push themselves to the fore, but simply tackle and do what is necessary. In doing so, they rely on the latest technologies - similar to 007, who is always equipped with modern technical gimmicks. Günther Höggerl: „When the concept was first presented to me, I was not immediately convinced. However - we had asked the agency...und Punkt to develop something special - and after some reflection I was soon able to identify with the idea. Because, like the movie character Bond, we are also almost unique in what we do - and how we do it. So why not be an „agent“ for a special cause? I was finally convinced by the positive reactions of some of our employees, who immediately liked the idea.“